Sports
Lionel Messi Launches Production Company “525 Rosario” to Create Global Entertainment Content
Argentine football star Lionel Messi has officially announced the launch of his production company, “525 Rosario,” dedicated to developing and producing television shows, films, live sports, and community events. Currently playing for Major League Soccer’s Inter Miami CF, Messi is partnering with Smuggler Entertainment, the team behind the Apple TV+ docuseries “Messi’s World Cup: The Rise of a Legend,” which celebrated his historic World Cup career and Argentina’s triumphant victory in the 2022 FIFA World Cup.
“Entertainment has always been a passion for me, whether that be on the pitch or in other areas,” Messi shared in a statement to Variety. “I’m really motivated by the opportunity to pursue the project we created with Smuggler Entertainment and to expand it further to create content and experiences on a global scale through this new venture.”
The name “525 Rosario” holds personal significance for Messi, reflecting his roots in Argentina; 525 is the street number of the Messi family home in his hometown of Rosario. The production company aims to symbolize the values of family and community that are central to Messi’s identity.
In the official announcement, it was emphasized that the new venture will embody innovation and teamwork, characteristics closely associated with Messi himself. Additionally, the company aims to champion diverse perspectives for both the Latino and Hispanic communities, as well as Messi’s global audience.
“525 Rosario” will operate from two headquarters—one in Miami and the other in Los Angeles—overseen by the Messi family. They expressed their vision, stating, “The goal remains to inspire and connect with people around the world in a completely new way, and we are looking forward to this venture. We would like to continue advancing in the entertainment sector, bringing new initiatives and productions with global reach through innovative storytelling, programming, and experiences.”
As Messi embarks on this exciting new chapter, fans can anticipate a fresh blend of sports and entertainment that reflects his journey both on and off the field.
